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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? Sales representatives may seek out new opportunities that include better pay, more benefits, less stress, or greater flexibility.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

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2023 Sales Comp Planning: A Conversation with The Alexander Group

The Spiff Blog

With a new year around the corner, it’s time to start thinking about your sales compensation plans for 2023. We came away with six key considerations to keep in mind while preparing your compensation plans and processes for 2023. They should cover things like account ownership, territories, SLA’s, and who gets credit for opportunities.

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Considering the volatility that most companies faced throughout 2023, you’re probably pondering a lot of significant changes to the way you design, execute, and manage your sales comp programs over the course of the next year. 2023 saw an extended slowdown in new business revenue for many SaaS organizations. in 2020 to 52.9%

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4 ways to use sales gamification in your sales process

PandaDoc

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.