It’s Time to Pay Marketers Based On Their Financial Impact
Sales and Marketing Management
MARCH 23, 2018
And I also know I’m looking at someone who has made a lot of money in commissions, and will make a lot more in the future. The commission model for marketers. But I’ve never seen a commission model used to calibrate their compensation. Business leaders need to be able to meet a marketer or PR pro and say the same thing.
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