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29 Types of Trigger Events and How to Track Them

Hubspot Sales

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing?

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How To Boost Sales With an Effective CRM 

Crunchbase

This article will describe what makes a good CRM database and how it can help you make the most out of customer data. Marketing automation. A good CRM database can also help with marketing automation. This makes it easier to carry out targeted marketing campaigns. Quickly add prospects to your CRM. Open-source CRM system.

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Intent Data Turns a Buyer-Centric World From a Curse into a Blessing

Sales Hacker

Intent data has become one of the hottest topics in the B2B sales and marketing space. Intent data has become strategically important for sales and marketing organizations to prioritize their effort and find when and how to engage prospective buyers in a relevant way. However, it remains under-utilized by many sales practitioners.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

My blog articles live forever, so while old-line salespeople are cold calling, my content is converting like an assembly line in a factory. Junior reps started in inside sales, and as you moved up through the ranks you were given your own outside territory and sent out on face-to-face sales calls. It’s not even close to a fair fight.

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10 Excuses for Sales Performance That Need To Stop In 2022!

LeadFuze

In this article, we will talk about excuses for poor sales performance. Who currently have job openings for marketing help. Our marketing team sucks. The market is drying up. One way to improve your sales pipeline is by strengthening the relationship between marketing and sales. Our Marketing Team Simply Sucks.

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If, When, and How You Should Leverage a Sales Gimmick

Hubspot Sales

Gimmicks come with a territory that can be tricky to navigate, and there are some precautions and potential pitfalls you should be mindful of. Whichever products you're trying to unload have to be in line with the interests of a preferred market. You can learn more about them in this article.