article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect.

Scale 130
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Social Media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. Especially in the B2B Realm?). What are the Benefits of Email Automation?

article thumbnail

How B2B Companies Can Align Sales and Marketing

Pipeliner

Whether a company is B2C or B2B, marketing has moved into cyberspace. One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. It’s a digital world. These figures cannot be ignored.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

article thumbnail

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act.

article thumbnail

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. Opt-Out Method.