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5 Successful Lead Generation Strategies

Zoominfo

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

They’ve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Do: Be inclusive and authentic in your advertising efforts. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information. Focus on email campaigns.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information. Focus on email campaigns.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Conferences and workshops are obviously being canceled, and the associated costs are significant. There are a lot of great live streaming and webinar tools to host the event. In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. How to Plan a Virtual Event.

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Sales Training Advice to Avoid the LinkedIn InMail of Shame

Customer Centric Selling

Sales Training Article: Social Selling Pests - Avoid the LinkedIn InMail of Shame. Your business development teams are using LinkedIn and you''ve equipped them with the best social selling tools. Your business development teams are using LinkedIn and you''ve equipped them with the best social selling tools.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. When Gainsight was founded, there was no incumbent competitor in the customer success space and only about 100 customer success professionals on LinkedIn. The B2B playbook is changing. So, owned media. What is it? Why are SaaS companies embracing it?

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