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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online? Best of Both Worlds.

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Personalization Strategies for Digital Marketing Agency Client Acquisition

BuzzBoard

An example is campaign customization, where advertisements, emails, or social media content are tailored to reflect the recipient’s history or preferences. In conclusion, personalization strategies are an indispensable tool for client acquisition in digital marketing agencies and can significantly enhance ROI.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Many small businesses were operating with extremely low margins before the crisis began, some operating at a loss or only breaking even. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce.

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. Reports show that ads displayed on mobile devices produce higher click-through-rates (0.59%) than those on desktops (0.23%).

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How to get referrals and testimonials from satisfied small business clients?

BuzzBoard

Since small businesses often operate on tight margins and schedules, providing a small discount or offering added value in exchange for a referral can work well. These tools not only streamline the process but also guarantee unfiltered, genuine customer feedback that prospective clients can trust.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. SEMrush , along with tools like SpyFu , offer comprehensive features for competitor research including keyword tracking, backlink analysis, etc.,

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Top reasons why SaaS business owners must invest in a sales CRM

Salesmate

SaaS businesses that have just started out in the market have to make their resources last for a longer time for maximizing the profit margin. Smart tools, such as CRM, or automation software can ease the manual labor and let you focus more on the business process. Every business is revenue-driven. Managing business-critical data.

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