Your 2014 Marketing Budget Roadmap
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads ā Number of Sales Qualified Leads delivered to Sales. Opportunities ā Percent contribution by Marketing to the Sales Funnel. Wins ā Percent contribution by Marketing to Sales Revenue. Iām not saying these are not important.
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