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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads ā€“ Number of Sales Qualified Leads delivered to Sales. Opportunities ā€“ Percent contribution by Marketing to the Sales Funnel. Wins ā€“ Percent contribution by Marketing to Sales Revenue. Iā€™m not saying these are not important.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

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Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales. Grading sales qualified leads.

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The Top 8 Takeaways from Social Media Guru Paul Gillinā€™s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Hereā€™s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

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Why Sales Rejects Quality Leads?

SBI Growth

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales. Grading sales qualified leads.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.