The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. Just look at Facebook. billion active monthly users and counting.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Smooth Sale

APRIL 6, 2024

No matter what the market looks like, there is always opportunity in real estate, which is why so many choose to pack up other careers and focus entirely on real estate instead. It can be an excellent way to practice your selling techniques and showcase your abilities, as those who know us well can often be the toughest to sell to.

Real Estate 96

Real Estate Social Media How To Media 96

Vengreso

NOVEMBER 19, 2018

There’s a constant debate in the sales world today, and I’m sure you’ve heard about it – Cold Calling vs. Digital Prospecting. While it’s fun to “duke it out,” most discussions usually end up with the two parties agreeing that there needs to be a combination of prospecting for sales success.

Prospecting 92

Prospecting Strategy Cold Calling Ideal Customer Profile 92

DiscoverOrg Sales

NOVEMBER 27, 2017

It’s easy to give up after a few tries. You run ads, bring in leads, and then follow up. Here are seven tricks you can use to follow up with leads and, eventually, turn them into customers. Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

SocialSellinator

SEPTEMBER 23, 2021

That's because it's a quick and efficient way to reach out to prospects and share your business updates with local customers. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Or, you can - of course - simply call up your top 10 clients.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

No More Cold Calling

JANUARY 14, 2021

Actually, it’s more like Talk Radio, but on video. More frankly, I’m pushing myself to do more video—even though it’s not my favorite medium—but video is a favorite medium for many, because it’s visual and convenient. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect?

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

Pipeliner

MAY 18, 2021

Tyler Elliston is a growth advisor as well as the founder and marketing strategist at Right Side Up, a collective of premium marketing talent. This Expert Insight Interview discusses: The differences between advertising for product/market fit vs growth. Advertising for Product/Market Fit vs Growth. Marketing for growth.

Marketing 52

Marketing Video Advertising Advertising 52

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

MARCH 22, 2024

Key Takeaways from the Post: Understand Your Prospect: Have a nuanced grasp of the audience mindset to solve a real problem they care about right now. Get More Context: Gain more powerful insights into your prospects, and uncover their underlying thoughts and needs through generative AI-powered tools. Here’s your 5-step guide: 1.

Scale 101

Scale Ideal Customer Profile Sales Qualified Lead Lead Rank 101

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Video Distribution Guides. Keep reading! Organic Jam.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

MTD Sales Training

NOVEMBER 8, 2011

So the real question then is how do you use LinkedIn to prospect and connect to potential leads? Set Up A Company Profile. A LinkedIn company profile can be just as content-heavy and in-depth as your company website, as you can host your tweets, blog feed and embed banner images and videos on your page. Prospecting On LinkedIn.

LinkedIn 223

LinkedIn Prospecting Social Media Decision Maker 223

DiscoverOrg Sales

NOVEMBER 27, 2017

It’s easy to give up after a few tries. You run ads, bring in leads, and then follow up. Here are seven tricks you can use to follow up with leads and, eventually, turn them into customers. Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation.

Lead Rank 133

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 133

Smooth Sale

JANUARY 17, 2023

His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. A Direct-to-Consumer (D2C or DTC) business sells its products directly to its consumers, cutting out the third-party wholesalers and retailer mediators. Twitter Live.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Scoring, qualifying, and nurturing leads helps turn prospects into customers. When consumers view the stories of their friends, advertisers may place advertising between each video.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Pipeliner

JULY 23, 2021

Easy-to-evaluate advertising effectiveness; Pay only for results; Potential customers are interested in your product. The results of lead generation are concrete and measurable, which is why this tool is part of performance marketing (online marketing and advertising programs where advertisers pay only when a specific action occurs).

Lead Generation 98

Lead Generation Tools Leads Marketing Qualified Lead 98

Sales Hacker

APRIL 8, 2020

Selling often means speaking to people who’ve never heard of you. Credibility helps you stand out and build trust with prospects who are complete strangers to you. Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers.

Closing 117

Closing Top of Funnel Social Media Prospecting 117

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Prospecting is something every sales organization needs to master. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. Jeremy Leveille’s brave B2B rap video. And that’s why this brave B2B rap video from sales veteran Jeremy Leveille earned him the attention of the accounts he was targeting.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Sales Hacker

APRIL 1, 2020

Unless it outlined a solution to a problem you’re actively trying to solve, you probably hung up, deleted it, or trashed it into cyber-oblivion within just a few seconds. I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. Or did you send it straight to your trash bin?

Direct Mail 77

Direct Mail Prospecting Face-to-face Channels 77

Pipeliner

AUGUST 5, 2021

In this article, you will find seven ways to increase sales for your small business, ranging from understanding customer behavior, providing outstanding customer service, and requesting customer feedback to advertise on social media, offering promotions, and staying in touch with your customers via email marketing, among other things.

Small Business 98

Small Business Small Business Social Media Advertising 98

PandaDoc

MAY 13, 2024

What is sales Sales is the process of converting a prospect into a paying customer. They’ll typically show the prospect how particular products or services can solve their pain points. Their goals are relatively short-term, and they’ll often base their efforts on the current sales cycle of a prospect.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Cost per Lead Sales Qualified Lead 52

Nutshell

JULY 10, 2020

Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. Marketing is the process of converting unaware prospects into fans, and eventually into buyers. Use as many pictures and videos as possible.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Crunchbase

NOVEMBER 17, 2022

Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. Balancing outbound selling and inbound selling will enable you to prep your sales team to deliver the right strategies at the right moment. Inbound selling involves qualifying interested prospects.

Inbound 52

Inbound Outbound Strategy Ideal Customer Profile 52

Smooth Sale

APRIL 20, 2022

The sales profession teaches the need always exists to have a full pipeline of prospective clients. Building relationships, addressing client needs and desires, and following through promptly and precisely on all promises are essential for successful selling. Advertise More. Sell via Building Relationships.

Outsourcing Services 78

Outsourcing Services Hiring Advertising Advertising 78

Sales and Marketing Management

FEBRUARY 11, 2019

The sales enablement process requires identifying the process, technology, and content that aids sales teams in selling efficiently. At its core, sales enablement is all about knowing your customer — especially considering that promotional content is no longer an effective way to sell. Marketing should ask sales about the customer.

Education 330

Education Buyer Buyer Persona Social Media 330

Smooth Sale

APRIL 5, 2019

As a business owner, you probably know how much boost Facebook advertisements can give your brand. The common mistake advertisers make that diminishes the effectiveness of the advertisement strategy, is hastily putting together a simple ad. Facebook advertising offers a wide variety of ad placement options.

Facebook 90

Facebook Cost Per Click Advertising Advertising 90

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: The Phone is the Most Powerful Tool in Sales.

Channels 187

Channels Face-to-face Video Hubspot 187

LinkedFusion

SEPTEMBER 11, 2023

Targeting your prospective clients is the next step using social media and other methods of communication, such as email and other methods of communication like email and LinkedIn. To reach out your target market with your advertising, you could, for instance, collaborate with journalists, bloggers, websites, or influencers.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Lead Rank Lead Scoring 52

Costello

JANUARY 9, 2019

No matter what you’re selling, great discovery calls are all about asking the right questions. Now that depends on what you’re selling. When we speak with marketing agencies about using our sales playbook software to sell their own services, one of the questions they always ask us is, “What questions should I ask my prospects?”.

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

SocialSellinator

SEPTEMBER 14, 2021

Most business creates useless content and advertisements. Publishing content that makes users remember your brand is an intelligent way to build a following and influence prospective customers. It's important to remember that you're not just trying to sell your products on Facebook. behind-the-scenes footage).

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. What are their unique pain points?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sell Integrity

MARCH 30, 2021

” For it to be an effective sales prospecting and customer engagement tool you have to actively and regularly be visible, add value , and engage with people. It’s pretty much a given that if you’re in a sales role, particularly in B2B sales or a complex selling environment, then you need to be on LinkedIn. by Will Milano.

LinkedIn 52

LinkedIn Top of Funnel Tools Ideal Customer Profile 52

Nutshell

FEBRUARY 20, 2024

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. For example, outbound marketing involves channels like billboards, print advertising, trade shows, and cold calling.

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Pipeliner

OCTOBER 15, 2020

What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Pitch Warm Prospects. Following up with customers? Pitching prospects? Nope – it’s always prospecting. Plant an idea in their head, that they think they came up with.

B2B 98

B2B Outsourcing Services Strategy Ideal Customer Profile 98

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100