What Is Lead Distribution and How Can You Use It?
Nutshell
MARCH 5, 2024
And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them. With this method, you divide your sales reps into groups based on their strengths.
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