The ROI Guy

FEBRUARY 10, 2015

For B2B solution providers, the 4-Ps include: Product – a marketer must understand how their product/ service fits into the adoption life-cycle (innovation, early adopter, early / late majority and laggards), as well as product mix - increasing the depth of the product/service features and potentially the number of product/service lines.

Collateral 84

Collateral Promotion Comparison Margin 84

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. It’s not on Enablement. 2013 - The Year for Sales Enablement?

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Chorus.ai

OCTOBER 3, 2019

“Sales teams need process and discipline as they grow,” says Don Drury , Founder and Principal of Drury Advisors, a Boston area-based consultancy that helps small and midsize B2B organizations improve the performance and productivity of their sales and marketing teams. By using sales enablement tools, such as the Chorus.ai

Infusion 48

Infusion Film Coaching Survey 48

The Digital Sales Institute

FEBRUARY 24, 2021

The Future B2B Sales Strategy. The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s.

B2B 59

B2B Strategy Margin Negotiation 59

The ROI Guy

MARCH 30, 2011

And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve. • And this is not just a temporary change.

Marketing 79

Marketing Lead Rank Remedy Forecasting 79

Mindtickle

JUNE 21, 2023

Business Development Representative (BDR) A Business Development Representative (BDR) is a sales professional responsible for prospecting, qualifying, and generating new business opportunities for a company. B2B activities can include selling goods to other businesses, providing services, forming partnerships, or collaborating on projects.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52

Pipeliner

AUGUST 24, 2018

Salespeople need to fund themselves from the value they create rather than from the margins that the product or service delivers. For any sales person to prosper in their career they need to move beyond being good at building relationships to also embrace the holy trinity of sales mastery: Lead with insight as a domain expert.

Sales Enablement 60

Sales Enablement Lead Rank Ideal Customer Profile Lead Scoring 60

SBI

DECEMBER 27, 2018

The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. For some of you in B2B sales, this may come as a surprise.

SAP 94

SAP Trade Show ROI Margin 94

Sales Hacker

MARCH 2, 2020

Hacking Sales. The Pirate’s Guide to Sales. The Sales Acceleration Formula. B2B Is Really P2P. Mastering the Complex Sale. Sales Development and Prospecting. The Sales Development Playbook. Outbound Sales, No Fluff. Sales Differentiation. Sales Engagement. Sales Engagement.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Apptivo

OCTOBER 11, 2023

Sales productivity is crucial for many reasons: Resource allocation When sales productivity is high, fewer resources (time, money, and effort) are wasted. Increased profits Efficient sales processes typically lead to higher margins and profitability.

Tools 52

Tools Webinar Metrics Pivotal Software 52

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. What is one a-ha moment you’ve had in your sales career? Anita Nielsen is a best-selling author and sales performance coach.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. A Forrester survey conducted pre-COVID-19 revealed that one in seven business buyers prefers not to meet with a sales rep in person. SaaS-ification of industries outside of technology.

Networking 105

Networking Conversion Scale Face-to-face 105

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. A Forrester survey conducted pre-COVID-19 revealed that one in seven business buyers prefers not to meet with a sales rep in person. SaaS-ification of industries outside of technology.

Networking 52

Networking Conversion Scale Face-to-face 52