B2B Marketing Sales Wireless 
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 111334 Berry.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.
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Score More Sales
DECEMBER 18, 2014
Expand market niche (70%). The businesses who participated all have annual sales revenues between $10M and $1B. When it comes to innovation (one of my interests within growing companies), it was interesting to see these statistics among the participant mid-market companies: 53% use cloud computing. New products (76%).
The Pipeline
SEPTEMBER 25, 2013
On Monday, in the first post of this series , we defined “cold calling”, and looked at overlooked real opportunities for sales and revenues one misses when not including cold calling in their biz dev routine. The rule being that cold calling is a key and necessary (evil) part of successful B2B selling. ” I guess I am not alone.
Sales Hacker
JANUARY 13, 2020
Soon, there will be one more you can add to that growing dustbin of history: The cold sales call. We’re going to look at what I believe to be the coming extinction of the cold call in sales and what you should do to prepare for it. The cold sales call is a phone call made to a potential prospect out of the blue.
Fill the Funnel
JULY 23, 2012
Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. Full-Disclosure: I have been involved with sales and marketing Web Tools for over ten years now and this is the first time that I have become a part of the company that built it. Now Available.
Hubspot Sales
APRIL 6, 2020
You find a particularly interesting, astute article about how data privacy laws are shaping the future of wireless communication. That graphic is an example of bad sales content — one of the easiest ways to lose a prospect's trust and interest. If marketing content "lines them up," sales content "knocks them down."
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