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5 Steps to a Customer Retention Strategy

Sell Integrity

What actions can you take to both increase employee engagement and create a customer retention strategy that moves more of your customers from “satisfied” to “loyal”? A 5-step roadmap to get you started. But how do you know if your customers really are loyal? This isn’t about the quality of your products and services.

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How to build a sales training program

Showpad

Sales training programs offer your reps the opportunity to develop their sales skills and connect with customers more meaningfully — when set up and executed properly. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. . Components of a successful sales training program.

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A Roadmap For Value Based Selling

Sell Integrity

A value based selling approach is intended to help salespeople focus their client conversations around creating product value versus price. This helps to better differentiate themselves in a highly competitive market. Yet, for all the buzz surrounding solution or value selling, many organizations still struggle to execute on it.

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How Professional Bias undercuts Productivity and Profitability

Babette Ten Haken

Ultimately, Yesterday’s business models tend to reinforce departmental silos and, what I call, Us versus Them mindset. Think about your daily interactions. They provide the roadmap for creating a collaboration culture. Tailored to meet the needs of your next internal program, event or Association meeting.

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Are You Facing Sales Fatigue?

Your Sales Management Guru

What is the recipe for ensuring your organization exceeds its goals this year and create a culture of high performance? From an executive’s Action Plan there are specific tactics to ensure your organization is focused, energized and mentally tough. Are You Facing Sales Fatigue? Executive Action Plans.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.