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Software for Startups: What’s Your Tech Stack?

Nutshell

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Read on to learn more about each type of startup software. Of course you do.)

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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

In this case, your product and sales efforts are your experiment, your website is your tri-fold board, and you have the option to keep a pulse on where to improve both by tracking your website activity. That's why website activity software is becoming a necessity. Here are some of the best website activity software available.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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The Recruiter’s Guide to Web Analytics

Zoominfo

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy.

Analytics 208
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

Channels 220
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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it! What is marketing attribution?

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