Janek Performance Group

JANUARY 10, 2023

All sales organizations want to sell more products. Of course, one way is to hire more sales reps. Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in. Check it out!

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JUNE 26, 2020

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. Find Your Buyer Personas. Align Sales and Marketing.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . What is a GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

AUGUST 11, 2020

Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. Which clients had the shortest sales cycle?

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales? If so, careful market research will be necessary.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Sales and Marketing Management

DECEMBER 30, 2019

The change is an ongoing process that is transforming how businesses understand and value the customer across every marketing channel and the entire lifecycle. How a person feels when interacting with a product, system, channel, or service is what constitutes customer experience. Create Buyer Personas.

Ideal Customer Profile 177

Ideal Customer Profile Buyer Persona Customer Loyalty 177

Hubspot Sales

SEPTEMBER 26, 2022

There's a sweet spot in sales. More than half of sales reps saw improved lead quality this year. Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. Nowadays, a sales team is only as strong as its CRM. Get your sales and marketing on the same page. The good news?

Lead Rank 89

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 89

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

SalesFolk

MARCH 2, 2021

How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . In other words, how do you define your target audience or ideal customer when doing sales outreach? Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.”

Ideal Customer Profile 64

Ideal Customer Profile Buyer Persona Prospecting Hiring 64

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales. One way they do this is through actionable buyer intelligence. Buyer Personas.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Hubspot Sales

APRIL 7, 2023

Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. As your conduct, market research, gather the insights to determine your target audiences and buyer personas (shown in the image below). Create a buyer persona using HubSpot’s free tool.

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213

Pipeline

MARCH 12, 2024

From making the first contact to nurturing a lead, sales prospecting is a delicate art. The method your sales reps use to contact the leads affects your bottom line and customer relationships significantly. After all, 43% of buyers think impression matters , and you get only one chance to make a memorable first sales impression.

Cold Calling 52

Cold Calling Prospecting Buyer Persona How To 52

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

AUGUST 4, 2020

A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. Again, specific responses automatically qualify a lead; whereas, other actions may not necessarily require sales intervention. No matter where the lead was sourced.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. Let’s get into it!

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

Sales Hacker

FEBRUARY 21, 2024

Referrals are the lifeblood of sales. They convert better than any other sales channel and afford a more natural and authentic sales process. It’s deceptively simple: Step 1: enter your company Step 2: get a shareable portal containing your (1) blurb (2) content (3) target accounts and (4) buyer personas.

Referrals 77

Referrals Buyer Persona Networking Consumer 77

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 89% marketers cite email as their primary channel for lead generation ( source ). Three Considerations for More Accurate Sales Reports. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Hubspot Sales

MAY 11, 2023

But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy. So, let's get started.

Webinar Metrics 101

Webinar Metrics Social Media Campaigns Buyer Persona 101

Pipeliner

FEBRUARY 15, 2024

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? This guide shares seven ways to creatively increase online sales while keeping your profit margins unharmed.

Social Media 52

Social Media Buyer Persona GoldMine Google Analytics 52

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working? There is no one-size-fits-all!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

DiscoverOrg Sales

DECEMBER 18, 2017

This pattern is traditionally understood through the sales funnel. It starts before the customer fully realizes that they need a product—perhaps it’s a pain point, or the perception of an opportunity—and it ends with your sales team closing a new account. Sales should also understand prefered methods of engagement and buying cycles.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. increase sales by 20%, increase website traffic by 50%, etc.).

Paid Content 82

Paid Content Strategy Marketing Buyer Persona 82

Salesmate

OCTOBER 15, 2020

A dried-up sales pipeline is an unpleasant sight that most sales reps dread. Several sales managers and reps are aware of the buzzword “sales pipeline”. Sadly without a healthy pipeline achieving sales goals becomes a more challenging task. They are the ones who succeed in sales. What is the sales pipeline?

Pipeline 143

Pipeline Buyer Persona Lead Rank Sales Qualified Lead 143

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Why is social media the perfect channel for demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204