Buyer Personas: Tips to Make Them Work Better for Your Sales Team
Sales Hacker
MARCH 25, 2021
Terry hates Twitter, eating at his desk, and traffic jams. Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. Your buyer personas are inauthentic.
Let's personalize your content