From Chaos to Clarity: 4 Steps to Creating Content that Helps Sellers and Buyers
Allego
JULY 31, 2023
Sales reps say they spend 51% of their time on non-core selling activity, according to the Forrester Sales Enablement Society 2022 survey. Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. Does it fail to answer needed questions?
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