Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. Are they still learning about their problem, or are they deciding between vendors? Then there’s intent data.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ” Revenue Metrics Opportunities : Number of times a salesperson marks a lead as an opportunity and attributes that opportunity to an email campaign. Intent lift. Compare how the two perform.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI

DECEMBER 28, 2020

Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. The acquisition will significantly expand TechTarget’s proprietary first-party purchase intent data and its opt-in audience.

Closing 126

Closing Intent Data Intent Face-to-face 126

SBI

JANUARY 30, 2019

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform. Brand Accelerator uniquely leverages insight within Priority Engine to target email and banner campaigns ONLY to currently active prospects and accounts with relevant intent in customers’ exact markets.

Intent 50

Intent Engineering Account Intent Data 50

Zoominfo

MARCH 15, 2022

You might split a campaign where half of it targets MQLs and the other half targets opportunities. You can establish negative keywords on three levels: account, campaign, and ad group. At the campaign level, create a list of keywords for a specific campaign. One factor is intent. Another factor is audience data.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

FEBRUARY 8, 2022

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. So what separates a good email outbound campaign from a bad one?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). Environment questions help answer the following: Should we compete?

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

BuzzBoard

NOVEMBER 24, 2023

By serving as an invaluable strategic partner to customers, SaaS software vendors stand to realize faster growth rates. Applying the futuristic ABM trends, software vendors can pick and nurture high-lifetime-value accounts better, shorten time-to-revenue, and foster partnerships across the customer journey.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How Do You Access Buyer Intent Data?

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. Then you can layer in data (such as intent and technographics) to prioritize further. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

OCTOBER 5, 2021

Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising.

Data 100

Data Marketing Government Advertising 100

Sales and Marketing Management

SEPTEMBER 23, 2020

A pipeline refers to the set of opportunities that a sales team is working on with the intent to convert those opportunities to sales. Happy customers refer vendors they are working with to other potential clients. In times of crisis, many companies tend to freeze everything – budgets, hiring, adding new vendors and more.

Pipeline 177

Pipeline Lead Rank Lead Scoring Hiring 177

Zoominfo

SEPTEMBER 22, 2022

Tools may include intent data, personalization, and chatbots. “If you can get rid of all the manual work and segmentation, that frees up your people to do what they really enjoy, which is being creative and driving programs and campaigns — not managing vendors and doing manual tasks.”

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Gong.io

JULY 5, 2022

Your marketing team should back up blog posts with content like email list campaigns , ebooks, webinars, guides, and even remarketing campaigns to appeal to potential prospects. Email marketing campaigns, free trials, and case studies are important instruments here. The intent stage is an important hurdle in the sales funnel.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

AUGUST 7, 2018

Here’s what we mean: Consider your list of target keywords and the intent behind each of them. Can this intent be matched to any particular phase of the sales funnel? This particular query has extremely low buying intent behind it. This next phrase has slightly more intent behind it. Query Three: Best SEO agency.

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

Zoominfo

OCTOBER 5, 2021

We continue to expand our global database of critical B2B data, to ensure that ZoomInfo’s platform goes beyond what local vendors can offer. Simply put, we beat local data vendors across the board when it comes to the quality and coverage of B2B data.

Data 130

Data Travel Intent Data Vendor 130

SBI Growth

MAY 19, 2013

Don’t sacrifice campaign dollars that are working for you. Making sure your team selects the best retargeting vendor is crucial. If you want your ads to appear in Facebook, select another vendor. This retargeting scorecard includes 25 key vendor considerations. The key is to balance budget dollars. Does gender matter?

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Lead411

DECEMBER 1, 2021

Uplead Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Intent Data. Intent Data. A majority of companies also purchase data from third-party vendors. Intent Data. 3-6 Months.

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

Lead411

NOVEMBER 16, 2021

competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Intent Data. This means less time wasted with bad data, better direct dials and verified emails, growth intent data and mass export options.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Cancellation Hiring 98

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Intent Data. The lowest price offered for Zoominfo, (not including intent data) starts at $10,000 for a one seat on an annual subscription.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Zoominfo

MARCH 8, 2021

Utilizing lead nurture campaigns. In fact, 35-50% of sales go to the vendor that responds first. This enriches the lead with intent information, and then all data points (including behavioral and event tracking) roll up to the lead’s master customer profile. Setting up triggers based on touchpoint behavior.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Appbuddy

NOVEMBER 11, 2021

To attract and engage recipients in this climate, cookie-cutter email campaigns won’t cut it. B2C brands are pros at using consumer intent data to send relevant content, like personalized product recommendations or store-specific promotions. Unfortunately, marketing teams have their work cut out for them this year.

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SugarCRM

DECEMBER 20, 2022

A good ABM solution is able to cross reference current product use and divisions in an organization and then monitor intent for activity outside of this. A good ABM solution is able to cross reference current product use and divisions in an organization and then monitor intent for activity outside of this. Pipeline Aircover.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

DiscoverOrg Sales

SEPTEMBER 21, 2017

According to Forrester, the first viable vendor to reach a decision-maker has a 74% average close ratio. A spike in search volume around cloud service providers indicating research and possible intent to buy. We’d call first, then put the prospect in a very specific nurture email campaign. Magic 8 Ball says, It is decidedly so.

Outbound 215

Outbound Hiring Account Campaigns 215

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Sales teams can incorporate a diverse range of data signals, such as technographic and intent data , to build an efficient, predictable pipeline. The result?

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Showpad

JUNE 20, 2022

Today’s buyers spend 45% of their time independently researching their options and just 17% meeting with potential vendors. Oh, that’s all vendors, too. There are no generic outreach campaigns or sales pitches here. Every single touchpoint needs to be intentional and personalized to the buyer. Not so much.

Account Based Marketing 98

Account Based Marketing Buyer Scale Customer 98

Sales Hacker

NOVEMBER 16, 2021

It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. Key features: Move items between ad groups and campaigns. Prospoect.io Contact management.

Paid Content 109

Paid Content Lead Generation Lead Rank Lead Scoring 109

Emissary

JANUARY 19, 2023

Here is an overview of some of the best sales intelligence tools available for enterprise B2B salespeople; including tools that offer buyer intent data, data appending of account and contact information, account intelligence, and executive profile insights.

Ideal Customer Profile 52

Ideal Customer Profile Tools InsideView Closing 52

Lead411

DECEMBER 16, 2021

A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to communicate effectively in the B2B world. Apollo Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Hubspot Sales

MARCH 8, 2020

What to Look For in a Sales AI Vendor. There a few aspects which each vendor should be evaluated on to ensure you receive a strong return from your investment. Vet each vendor with the following five criteria before making a purchase. If a vendor has the same approach for every customer, it might be time to look elsewhere.

Lead Rank 97

Lead Rank Software Software Lead Scoring 97

DiscoverOrg Sales

APRIL 23, 2019

Find (or create) a list of sponsors and vendors going to the trade show. There are a lot of ways to prioritize – based on fit, intent, and opportunity – but the important thing is that you do it one way or another, so you know where to start. Launch a multi-touch campaign. Nina starts by locating a list of attendees or sponsors.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

FEBRUARY 25, 2021

Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177