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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Your National Sales Meeting has been canceled and you need to train the entire sales force remotely. Do any of these situations sound familiar?

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The Pipeline ? Intrepid Radio

The Pipeline

Earlier this year I had the great opportunity to be on the air with Todd Schnick , of Intrepid Radio ([link] We talked sales, some new nuggets, some familiar favourites, but always with an eye to execution. Click here to cancel reply. Demand Generation. Intrepid Radio. Sales Success , Tibor Shanto. Add a Comment.

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The Pipeline ? Flaunt Your Next Steps ? Sales eXchange ? 137

The Pipeline

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Click here to cancel reply. Demand Generation.

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How to Drive More Growth from Customer Expansion Conversations

Corporate Visions

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Clearly, there’s a significant, yet overlooked opportunity for businesses to tap into customer expansion as a growth engine. Train Customer Success for Sales Opportunities. Not customer expansion.

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The Pipeline ? Qualify and Disqualify

The Pipeline

After all, if like most sales people you have a close ratio of 25%-30%, it is more efficient to remove those opportunities that won’t close early, leaving you the ones that, with effort by you, will close. Click here to cancel reply. Demand Generation. What’s in Your Pipeline? Tibor Shanto. Add a Comment. Name (required).

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The Pipeline ? Removing The Barrier From Sales ? Sales eXchange.

The Pipeline

Some only want to look at their successes and ignore those things that did not go their way, fooling themselves by only looking at those things are familiar and ignoring the real opportunities to learn what went wrong, and what they could do differently next time out. Click here to cancel reply. Demand Generation.

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