Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Alice Heiman

NOVEMBER 29, 2022

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need. Watch the podcast below or on our YouTube channel. And then the pandemic hit.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? That level of quality attention and traffic needs to convert higher than the pitiful 1% to 2% averages we see in B2B marketing today.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why are SaaS companies embracing it? The B2B playbook is changing. So, owned media.

Media 72

Media Company Distribution How To 72

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Alice Heiman

FEBRUARY 13, 2024

Imagine taking over the CEO role of a company just as COVID hit. She was met with the daunting task of revitalizing a company that was “dead in the water” due to the pandemic-induced halt in its traditional training services. Strategic Sales Team Restructuring Harris didn’t stop at marketing transformations.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. Why use channel partnerships? Different types of channel partners in SaaS. trillion of U.S.

Channels 103

Channels Scale How To Commission 103

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

The Pipeline

MARCH 29, 2013

The Internet has opened up a whole new world of marketing and advertising tactics. In my experience, the companies with the best strategies are making the most of both types of marketing. In my experience, the companies with the best strategies are making the most of both types of marketing.

Channels 281

Channels Social Media Advertising Advertising 281

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 120

Tools Buyer Persona Social Media Lead Nurturing 120

Smooth Sale

FEBRUARY 26, 2023

Photo By Gerard Altman via Pixabay Attract the Right Job Or Clientele: Five Super-Effective Digital Marketing Strategies Being in a competitive marketplace and remaining relevant requires a digital marketing strategy for your business. Our collaborative blog offers five super-effective digital marketing strategies below.

Strategy 78

Strategy Marketing Inbound Lead Nurturing 78

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Build your channel. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

DiscoverOrg Sales

AUGUST 19, 2016

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Well… it’s a bit of a trick question. Have a great weekend.

Hiring 106

Hiring Marketing How To Intent Data 106

Alice Heiman

FEBRUARY 28, 2023

Ariel came from engineering, he had been a product leader for quite a few years and then made the transition into sales. Initially when he moved into sales, he was running product marketing. Running a sales team taught him that sales was so much more and luckily he learned before he started his company.

Hiring 84

Hiring Scale Company Inbound 84

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. With so many users, Facebook can also be used for lead generation by marketers.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. With so many users, Facebook can also be used for lead generation by marketers.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Alice Heiman

SEPTEMBER 13, 2023

If you want to grow your business, your entire go-to-market team has to be in perfect alignment. A fully aligned go-to-market team is crucial to success, and, in this interview, Pouyan shares how he achieves it. As Pouyan explains, aligning your go-to-market team has nothing to do with tools and processes. Customer Success.

Marketing 88

Marketing Decision Maker Outbound Software 88

eGrabber

MAY 12, 2021

LinkedIn is one of the best places to find decision makers in your targeted companies. You can find them based on industry, geography, company size, function and so on. The Fastest Way to Reach Decision Makers in your Target Companie s Try for Free. They use email & phone as their primary channels of communication.

Decision Maker 93

Decision Maker Channels Revelation Lead Generation 93

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

SBI Growth

DECEMBER 26, 2012

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. The measure of how memorable your company name and/or products are to the general public.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 12:10 – Navigating the current economic challenges facing tech companies. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

Scale 89

Scale Banking Account Based Marketing Face-to-face 89

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

Smooth Sale

MARCH 9, 2024

Even if you’re outsourcing your marketing or hiring a professional to manage things, it’s worth knowing what it is and why it’s so important. Accordingly, our collaborative blog outlines what you need to know about SEO. __ Need to Know About SEO What is Search Engine Optimization? Search engines are smart.

Paid Content 101

Paid Content Outsourcing Services Lead Rank Lead Scoring 101

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales.

Channels 107

Channels Revenue Influencer Google 107

Cincom Smart Selling

MAY 8, 2024

From coordinating teams to configuring quotes, enterprise companies face immense challenges keeping sales operations running smoothly. When a company relies on tribal knowledge and disjointed systems, efficiently producing accurate quotes is extremely difficult. Managing sales processes across large organizations is complex.

Enterprise 62

Enterprise Enterprise Sales Process Scale 62

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52