Nutshell

JANUARY 30, 2020

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Someone might sign up for a newsletter, read it once, and then never interact with your company. Tracking source to sale.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

DiscoverOrg Sales

FEBRUARY 6, 2019

Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. Strategic post-event follow-up. The sales team might have a name to reach out to … but that person might not end up signing off the deal. Wait – what are org charts?

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Channels used to promote the webinar. Here are three examples of effective webinar formats to choose from: Educational webinars: The educational webinar is popular for a reason: It provides action steps to solve a prospect’s problem.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Nutshell

APRIL 26, 2023

CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. What are some CRM marketing examples? With features like lead attribution in your CRM , your team can evaluate which channels bring in the most leads and adjust your marketing approach accordingly.

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Here are three examples of effective webinar formats to choose from: Educational webinars: The educational webinar is popular for a reason: It provides action steps to solve a prospect’s problem. Post-webinar lead nurturing and follow-up.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Sales Hacker

NOVEMBER 6, 2020

Merely communicating that we’ll soon be releasing an integration has created enough buzz in online groups to keep our #demorequests Slack channel buzzing and our reps taking the credit cards of eager beta testers. For example, we provide a platform for analytics and gamification. That’s how you make it win/win. Action item.

Promotion 77

Promotion Webinar Metrics Lead Rank Lead Scoring 77

Close.io

JANUARY 7, 2019

In this guide, I’m sharing every lesson I’ve learned, from what you need to do pre-launch, to how to succeed on launch day and maximize the days, weeks, and months that follow. Give your marketing team the same opportunity as your product team to listen to users, soak up that information, iterate, and test. Pre-launch plan checklist.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Zoominfo

JULY 30, 2018

As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Use this feedback to revise and bulk up content as needed. Break up content with headers, lists, bullet points, subheadings, and spaces. Does it answer the question in full?

Lead Rank 180

Lead Rank Lead Scoring Engineering Scale 180

Hubspot Sales

JULY 10, 2020

For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. Instead, you should explore one of the following ways to turn the cancellation into sales opportunities.

Cancellation 110

Cancellation Opportunity B2B Conference 110