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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A study by MailChimp found that the average email open rate across industries is 21.33%.

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Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. especially LinkedIn, Twitter, Facebook, and YouTube for B2B marketers?—? Do you offer an incentive that “moves the needle?” Social platforms?—?especially

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How to Use Social Media to Recruit Channel Partners

Allbound

For the longest time, channel partner recruitment put vendors in the driver’s seat. However, with the rise of digital channels and the inbound perspective on marketing, partners are able to be more picky about whom they work with. To make your channel partner program recruitment efforts successful, use these tips: .

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5 Ways to Build a Better Employer Brand

Zoominfo

To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Studies show that company values are the most important thing candidates look for in branded content ( source ). Source-of-hire: Track source-of-hire to understand what channels your hires come from.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A study by MailChimp found that the average email open rate across industries is 21.33%.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. Facebook was still your favorite social network (unless you were cool and an early adopter of Instagram) and no one knew who Evan Spiegel was. Second, that HBR study is actually often misquoted.