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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Now, with live tweeting, blogging, and video streams, your company can leverage the event to improve your content marketing strategy. Event follow-up: Timing is everything when it comes to event follow up. Events provide the perfect remedy to help rejuvenate and bring inspiration to burnt-out employees.

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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

Trends 88
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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

That’s why making full use of sales data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. Activity per sales rep There are few things you can control in business — and with a market in chaos, that list gets smaller still.

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Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

SBI

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. This dramatically speeds up sales productivity. Those results do not result in new pipeline.