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How to Use Email Automation to Nurture Prospects

Zoominfo

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Even with low conversion rates, you can increase lead volume at little cost. Basic Steps.

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The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Stages of Lead Qualification.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. Refine Lead Qualification. After your sales and marketing teams align to create the perfect lead generation strategy, you want to target leads that are fit to purchase your product or service.

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The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

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B2B Lead nurturing: Learn how to close more deals

Apptivo

Keep track of lead sources in order to measure which type of source is most effective. Analyze & research the lead to find opportunities. Categorize and segment the leads logically to have the ability to send personalized communications. Categorize & Segment Leads.

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How Sales Reps Can Stop Worrying and Learn to Love AI

Sales and Marketing Management

Prospecting and lead qualification. Qualifying leads takes as much as 80 percent of an average sales rep’s time. Nearly one-quarter of sales reps cite lead quantity and quality as a major challenge to their productivity. They can understand trends segmented by sales rep and sales stage. Securing the best price.