Sales and Marketing Management
FEBRUARY 18, 2019
Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program.
Steven Rosen
MARCH 12, 2024
Hosts Colleen Stanley and Steven Rosen discuss the importance of face-to-face conversations in sales and how sales leaders can encourage their teams to embrace in-person interactions. These reactions make it easier to be empathetic and build trust, essential for successful sales relationships.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
AUGUST 29, 2018
retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Loyalty does not come by “delighting” them or “exceeding their expectations.” These customers speak about inconsistency - sometimes they have a very good experience, other times they do not.
Sales and Marketing Management
JULY 29, 2020
B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Whatever makes the customer the most comfortable builds loyalty.
SBI Growth
NOVEMBER 27, 2013
Max shared a telling story that is applicable to most of us in sales. As a next step, he began contacting major US chemical companies for assistance. The next segment of Max’s story is one played out regularly in sales (B2B, B2C, inside, and direct). A rep’s desire to make a sale trumps the customer’s interest and needs.
Hubspot Sales
NOVEMBER 29, 2021
Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Chemical (Basic): -0.72%. Strategically raise prices.
Zoominfo
DECEMBER 21, 2020
The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.
Expert insights. Personalized for you.
290 
Let's personalize your content