Marc Wayshak
MARCH 27, 2024
In the world of outreach, there’s a prevailing notion that cold calling is obsolete. Cold calling remains a powerful tool for securing high-quality appointments. While prospects are inundated with emails, LinkedIn messages, and social media outreach, their phones often remain relatively quiet. Get good data.
Sales 2.0
AUGUST 22, 2022
No Cold Calls , by Latané Conant. In fact, she argues that gating content is part of how “we treat prospects like dirt!” we then annoy them with a sequence of emails and finally a string of cold calls. Often this lack of targeting is because we don’t understand the prospect and their situation well enough.
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Sales 2.0
JULY 8, 2022
I don’t understand why it is acceptable for a process like cold calling (now often started via email) to work one in a hundred times–or in email efforts one in a thousand times. This post describes a framework that I have found over the last two decades can really change the math on prospecting. Do you know how you help?
Pipeline
APRIL 1, 2024
Add cold calling to your sales outreach strategy. Reports show that cold calling is still among the top five outreach methods in terms of effectiveness. You can get up to 82% of buyers to accept a meeting by starting a series of communication with sales cold calls. What is Cold Calling?
Partners in Excellence
FEBRUARY 26, 2020
Someone tried to suck me into a LinkedIn discussion on cold calling today. The article declaring cold calling dead was written by a colleague I deeply respect, and I have no disagreement with the points in her article. I’ll look at a variety of aspect of cold calling. What is cold calling?
Pipeline
MARCH 12, 2024
From making the first contact to nurturing a lead, sales prospecting is a delicate art. You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. But for that, familiarizing your sales team with the differences between cold emailing and cold calling is essential.
The Pipeline
MAY 18, 2017
Sellers are a wonderfully optimistic lot, having drank the Kool Aid about their “solution”, believing that they are indeed the cavalry coming over the hill to heal all that pains their potential prospects. That however is not the reality of a prospecting call, or dare I say, cold call; enthusiasm is not enough, in fact can be your undoing.
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