No More Cold Calling
JANUARY 25, 2011
InsideView nailed it by titling its Sales Intelligence blog “ Why Cold Calling is the Bottom of the Barrel ”. company states that cold calls are dead.Yet, many sales people continue to cold call. My definition of a cold call: You call a person who does not know you and is not expecting your call. (For
Score More Sales
MAY 24, 2012
The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” In fact those days of calling anyone without research are long O-V-E-R. Pre-Research Tools to look into: Our #1 “go-to” is LinkedIn for research. ” (A trick question?).
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Sales 2.0
JULY 8, 2022
I don’t understand why it is acceptable for a process like cold calling (now often started via email) to work one in a hundred times–or in email efforts one in a thousand times. This information that is in the public domain is the stuff you tend to get from tools like Linkedin (especially Sales Navigator), Insideview or Owler.
Sales 2.0
JUNE 29, 2014
Get a referral into your prospect so you can avoid those “old school cold calls that suck” (you know the ones that take 200 calls to get one qualified meeting). I first created this framework from stressing out about the lousy results my inside sales team was getting cold calling. I literally wrote on a napkin.
No More Cold Calling
JUNE 28, 2012
I invited Todd to contribute his perspective in this guest blog: “When’s the last time you were sitting around, just wishing a sales rep you didn’t know would call, email, or drop by? Not even the salespeople who make cold calls like receiving them. There’s plenty of research to support the opinion that cold calling is dead.
Sales 2.0
AUGUST 4, 2018
Social calling helps. The good news is if you take a social selling approach to prospecting, you will have less work to do than if you take an old school cold calling approach. If you go the cold calling route you are going to need a lot of contacts to burn through, as you will have such small success rates.
Partners in Excellence
NOVEMBER 2, 2011
Craig Rosenberg of Focus.com has posed an interesting question: “Isn’t sending an unsolicited email to someone the same thing as cold-calling them?” There’s an interesting discussion with thoughtful responses from people I respect. I do cold calls. I start the morning looking at email.
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