Remove Cold Calling Remove Marketing Remove Prospecting Remove Social Selling
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Securing Appointments Through Social Selling

The Center for Sales Strategy

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. For several years, traditional outbound prospecting methods (cold calling and email) in B2B selling have become less productive. And email isn’t much better.

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Social Selling Suicide!

The Pipeline

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. I have read my share of “cold calling is dead” articles, and what made them amusing is that they were all emotion based. The post Social Selling Suicide!

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Treat yourself to some social selling

Sales 2.0

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Cold calling: 11 hours to get an appointment. Social selling: 3 hours to get an appointment. Social prospecting relies on leveraging your network. Here’s the punchline.

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Cold Calling is “IN” Again! – Sales eXchange 234

The Pipeline

Well it seems that cold calling is coming back into fashion. Many closet callers are coming out and proudly proclaiming not only that they regularly part take in cold calling, but that it producing results that exceed the expectations many, and helping many exceed quota. gang, inviting me to a webinar on cold calling.

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Social Style Cold Calling ??? Sales eXecution 263

The Pipeline

As we have all noticed more and more companies are putting the Twitter and Facebook icons/logos not only on their marketing materials, but on trucks, and the signs on their buildings. Unless it involves a company you want to approach in order to do business with them, basically someone you want to prospect. Whats in Your Pipeline?

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Social Selling: What You Should and Should NOT Do

No More Cold Calling

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

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The Rise of Social Selling

SBI Growth

Not long ago, you could cold call and email your way to appointments. Signs this is happening to you are: Customers and prospects are declining meeting requests. You get RFPs from prospects you haven’t been talking to. They were likely referred to you by someone you trust, not a cold call.