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Securing Appointments Through Social Selling

The Center for Sales Strategy

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. For several years, traditional outbound prospecting methods (cold calling and email) in B2B selling have become less productive. And email isn’t much better.

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Cold Calling vs. Warm Calling: Is Cold Calling Dead?

Zoominfo

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? Cold calling is ineffective 90.9%

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Prospecting in Sales – Cold-Calls, Emails and Social Selling

Fill the Funnel

Prospecting in Sales – Cold-Calls, Emails and Social Selling. If you want to start an argument in your sales circles just ask an “expert” what works when prospecting in sales: cold-calls, email or social selling. If you […].

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Social Selling Suicide!

The Pipeline

I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. I have read my share of “cold calling is dead” articles, and what made them amusing is that they were all emotion based. The post Social Selling Suicide!

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Cold Calling is “IN” Again! – Sales eXchange 234

The Pipeline

Well it seems that cold calling is coming back into fashion. Many closet callers are coming out and proudly proclaiming not only that they regularly part take in cold calling, but that it producing results that exceed the expectations many, and helping many exceed quota. gang, inviting me to a webinar on cold calling.

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Treat yourself to some social selling

Sales 2.0

I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Cold calling: 11 hours to get an appointment. Social selling: 3 hours to get an appointment. Social prospecting relies on leveraging your network. Here’s the punchline.

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“Cold Calling” vs. “Social Selling” – Which is Better?

One of a Kind Sales

Recently I’ve heard a lot about the value of Social Selling – a process that involves connecting and interacting with prospects on social media platforms. The objective is to create a relationship first and not to sell your product or service at the time of connection.