Collateral Incentives Marketing Study 
Highspot
JANUARY 28, 2024
This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?
Hubspot Sales
NOVEMBER 28, 2023
Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.
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Janek Performance Group
AUGUST 23, 2023
Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Collateral stays with buyers when meetings and calls end. This means highlighting solutions that solve problems and alleviate stress. It must inspire action.
Highspot
OCTOBER 11, 2023
Setting Sales Targets Sales managers are responsible for setting realistic and achievable sales targets based on market analysis, historical data, and company goals. This involves identifying target markets, segmenting potential customers, and positioning products or services. Encourage collaboration and knowledge sharing.
Zoominfo
AUGUST 15, 2018
While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on. This goes beyond a yearly email or company meeting.
Growbots
SEPTEMBER 19, 2018
This situation can be financially devastating considering a recent DePaul University study that found that the average turnover cost of a salesperson is $97,690. That same study found that half of the salespeople that leave a company voluntarily resign while 33% are involuntary dismissals and 22% are due to retirement.
HeavyHitter Sales
MARCH 22, 2012
I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. To accomplish these studies I have interviewed hundreds of C-level executives and countless mid-level managers and lower-level personnel. However, you will select only one product.
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