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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. Insurance. FinancialServices.

Company 156
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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 23 Construction. 2371 Utility System Construction.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Find gaps in your sales process where a disproportionate number of prospects fall off. Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. For more insight on how to construct an effective pricing strategy, check out this article. Insurance (General): 1.43%.

Margin 103
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Software: 28%. Construction: 45%. Insurance: 38%. How do I improve my email open rates?

Industry 138
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6 Cold Email Statistics that’s Essential For Every Business

LeadFuze

Even if you use a strong cold email provider, write flawless text, and make an appealing offer, none of this will matter unless and until you can convince your prospects to click and view your email. Architecture and Construction. Construction. Software and Web App. Maintain a clean prospect list. Arts and Artists.