Why Salespeople Won't Abandon the Early Demo and Presentation
Understanding the Sales Force
MARCH 4, 2013
Understanding the Sales Force by Dave Kurlan Two weeks ago I wrote this article about how demos and presentations are like snack foods. One of the comments, by Jason Kanigan, said: Traditional selling revolves around the demo/presentation. Move the demo/presentation phase to the END of the process. Spin our wheels.
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