Cross-Selling and Upselling to Boost B2B Deal Size
Janek Performance Group
JUNE 4, 2024
It can also include package deals, bundles, and incentives, such as a suite of widget-related products/services. And sellers can be excused for imagining a customer’s snide, “Of course, it’s more expensive!” And this is as true when cross-selling and upselling as in initial sales.
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