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3 Key Ways Excellent Customer Service Benefits Distributors

The Brooks Group

Even—or especially—in tough economic times, investing in your organization’s customer service function is critical for your overall business and profitability strategy. Savvy distributors are providing their service department with consultative selling skills training so they are able to: 1. Helps You Achieve Higher Margins.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

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The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

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Nurture Marketing 101: Everything You Need to Know About Turning Prospects into Sales

SugarCRM

In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer’s journey. Nurture marketing involves regularly reaching out to leads and your customer base by presenting important information before they ask for it.

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How to Create a Targeted B2B Customer Profile

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Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. 5 Steps to the Customer Profiling Process.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

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What Is Your Sales Style?

MTD Sales Training

The Doctor thoroughly examines the patient (prospect), carefully diagnosis the illness (needs) and prescribes a remedy (solution). The Doctor sales style is only effective when the sales person has captured the total trust of the prospect. The sales person must be a bona fide expert and the prospect must BELIEVE that he or she is.

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