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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Brand awareness can be tied to follower counts, mentions, and engagement. Customer retention. Customer retention is tied closely to customer service. How many customers did you help? Be sure to add up the man-hours that go into cultivating your social media efforts over a specific period of time.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly. Certifications ensure that you are not only up-to-date with these changes but also equipped to implement the latest methodologies effectively.

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Setting Up Metrics and KPIs for Your CRM

Nutshell

In this blog post, we’ll discuss important aspects of setting up metrics and KPIs in CRMs, including: Identifying key metrics Setting up tracking systems Creating reports Tracking customer engagement Using KPIs to optimize the CRM system Read on to learn more! There are different ways you can do that.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

Here are 5 more other reasons: Unity: your sales, marketing, and customer service teams will all be on the same page, no more departmental silos. Using simple math and the CRM strategy as a reference, you can show them that this outcome will require improving one of the following: traffic, leads, offers, or conversion rate.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Up first on today’s list is a channel called Social Triggers TV. This channel is a must-watch for anyone interested in stepping up their marketing game. 1. Social Triggers TV.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. This channel is a must-watch for anyone interested in stepping up their marketing game.

Channels 100
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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.