Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Data 130

Data Hiring Intent Data Scale 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Account Data 130

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. Check out these ten strategies for identifying upselling opportunities that are mutually beneficial below to help get you started — before you pass a customer over to a sales rep. 10 Upselling Strategies for 2024 1. What happens when you find one?

Data 92

Data Strategy Customer Social Media 92

Crunchbase

AUGUST 20, 2021

Cold prospecting, the practice of reaching out to potential customers who are unfamiliar with your product, is a common sales tactic. The ultimate objective of cold prospecting is to encourage the prospect to become a customer or client after setting up an initial meeting. What to include in an effective cold prospecting plan.

Ideal Customer Profile 105

Ideal Customer Profile Prospecting Strategy Decision Maker 105

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

JULY 12, 2021

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Hubspot Sales

SEPTEMBER 6, 2023

Building a successful inbound strategy relies on getting prospects to come to you. To do this, you must first ask, “Where are my prospects coming from?” This data allows businesses to optimize their marketing strategies and focus on the most successful tactics for generating calls. Price: Free trial is available.

Software 89

Software Software Hubspot Inbound 89

Sales and Marketing Management

MARCH 11, 2019

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. As each team gathers data, it must share that information with the other. Most important, marketers should be able to see the CRM data the sales team collects.

CRM 289

CRM Lead Rank Lead Scoring Data 289

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

BuzzBoard

APRIL 10, 2024

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. Lead scoring software is also crucial.

Lead Rank 52

Lead Rank Lead Nurturing Lead Scoring Software 52

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

JULY 20, 2021

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. And this often begins with prospecting.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. The rise of B2B sales automation is directly correlated with the operationalization of data.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

MAY 25, 2022

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

Hubspot Sales

SEPTEMBER 29, 2023

Additionally, with features like call coaching software — some tools can even help you help them level up their conversations. This software helps you track your team’s performance with HubSpot’s conversation AI that automatically captures voice data in your CRM. Pricing: Essential, Plus, and Ultimate tiers are offered.

Sales Coaching 94

Sales Coaching Software Software Coaching 94

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.”

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What Goes Into an Effective GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. And it all starts with clean data. What are the Impacts of Incomplete or Inconsistent Data? The result?

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 122

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 122

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. Less complexity translates to less time and effort spent to reach a prospect — an opportunity your team can leverage.

Ideal Customer Profile 52

Ideal Customer Profile Tools Strategy Decision Maker 52

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Hubspot Sales

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. What Sales Reps Say About Their CRM [New Data] Before you get suspicious, we get it. This is where Customer Relationship Management (CRM) software comes into play.

Data 100

Data Tools Closing Hubspot 100

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.”

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Hubspot Sales

JUNE 15, 2023

Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI? Optimizing the sales process with data. And one in five reps reported the most significant reason prospects back out of deals is because the sales process takes too long.

B2B 113

B2B Benefit Data Lead Rank 113

Salesmate

MARCH 19, 2021

And live chat software is the ideal tool for boosting customer support. So, before your prospect’s patience runs out and you have to say, Implement a live chat software that puts an end to all your customer related issues. What is live chat software? How does a live chat software work? Ease of use .

Software 120

Software Software Lead Rank Lead Scoring 120

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 111

Tools Ideal Customer Profile Prospecting Intent Data 111

Gong.io

JANUARY 31, 2022

Sometimes we all need a bit of technology, some software (MORE software … sales management software ), in our lives to take sales management to the next level. MORE software? Why Sales Managers Need More Software. And often, it’s captured via call recording software. I hear you. Errors happen.

Software 118

Software Software Sales Management Sales Forecasts 118

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. And the right data can be the difference between success and failure. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data. Webinar attendance.

Intent Data 110

Intent Data Intent Real Estate Data 110

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177