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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

Today’s salespeople need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. However, the prospect of not knowing who you will be selling to can be nerve-wracking. The gatekeeper is usually an executive assistant or associate of the decision-maker.

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot Sales

If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. And prospects don’t buy from salespeople they don’t trust. It’s not easy to build authority, especially if your prospects can’t see you. should be deployed sparingly.

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6 Phrases That Will Kill Your Sales Deal, According to HubSpot's Sales Director

Hubspot Sales

Welcome to “The Pipeline” — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Top salespeople are successful because they sweat the details. They probe for pain, help their prospects, and run effective sales calls. Your prospects will think, “Wait, what? Are you the decision-maker?”

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7 Crucial Questions to Ask Prospects Throughout the Buyer's Journey, According to HubSpot's Sales Director

Hubspot Sales

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. The sales rep-prospect relationship cuts both ways — as your prospects qualify you, you need to qualify them back. I don't always engage prospects at this stage, but if I do, I use a very light touch.

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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. It also confuses and delays the decision-making process. Make it Easy to Share Information.

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

How important are prospecting insights to your sales strategy? But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”. What are prospecting insights?

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