How to Sell to Decision-Makers & Influencers, According to Sales Leaders
Hubspot Sales
APRIL 2, 2021
Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. However, the prospect of not knowing who you will be selling to can be nerve-wracking. The gatekeeper is usually an executive assistant or associate of the decision-maker.
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