Zoominfo
AUGUST 31, 2020
“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.
Zoominfo
AUGUST 31, 2020
“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.
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Zoominfo
FEBRUARY 23, 2021
Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. New ways of reporting KPIs or motivating teams to achieve them. Paige Musto is Sr.
Sales and Marketing Management
FEBRUARY 22, 2021
The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.
Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. New ways of reporting KPIs or motivating teams to achieve them. Paige Musto is Sr.
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