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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. We’ve now created four nurture streams (previously we had just one), segmenting prospects by job title and areas of interest as determined by our BDR team and through progressive profiling.

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10 Reasons Why B2B Lead Gen Should Report to Marketing

Pipeliner

Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. Albert Einstein]. Response times are faster.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

FlightTrack Pro – One of the biggest pain points in a traveling profession is, you guessed it, traveling! It allows you to sync your travel itinerary, and then sends you push notifications about any changes with itinerary – delayed flights, change of gates, etc. Demand Generation. Prospecting.

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How a Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org

Vendor Neutral

Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror! At most previous companies as well as at enablement platform Saleshood, he focuses on marketing strategy, demand generation and growth tactics but his work usually spans into all aspects of marketing.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

So whether you’re experiencing a travel ban or simply don’t have the time or budget to travel, you can still build your skills and make new connections. No need to ask for time off or wrangle travel budgets! Prospects are defining more and more when, where, and how they want to be sold to. Just come and enjoy.