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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. Assign your team a quota. What to do?”

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Surviving the Late Release of Your New Quota

SBI Growth

Last year you got your 2013 quota in mid-February. This caused mass confusion, frustration and demotivation on your sales team. Everyone wants to know the quota from corporate before Day 1 of the Year. Sales leaders want to start strong in the first quarter. Sales leaders want to start strong in the first quarter.

Quota 296
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. The problems with the SDR to sales handoff. Subscribe to the Sales Hacker Podcast. powered by Sounder.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Eighty percent of the prospecting sales force is under 25 years old. This generation of sellers is the first to be raised on mobile devices, applications, and tablets. Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible.

Quota 121
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How to Assess and Sequence Your Sales Initiatives

SBI Growth

A few weeks ago, I was talking to an SVP of sales. The SBI Sales Initiative Assessment Tool has answers. No matter what initiatives your sales organization is considering, this tool carefully evaluates them. For example, you may recognize that you have a massive demand generation problem.

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