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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. As the cry for revenue contribution intensifies, demandgen specialization is required. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Instead, they embrace trendy marketing and sales concepts, ever-evolving marketing channels and the promise of technology to deliver the revenue results they need to grow. Treating the symptoms of poor revenue performance is not going to make it better. Treating the symptoms of poor revenue performance is not going to make it better.

Lead Rank 100
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

In part one , I provided insight into the why and what of a lead-to-revenue assessment. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? In my world, there are four distinct steps in conducting a lead-to-revenue assessment.

Lead Rank 100
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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. The rest of the day provided breakouts and general sessions that generated heavy Twitter traffic and response from attendees. Demand Generation Tactics that Create Synergy between Sales & Marketing.

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The Pipeline ? Senior Personitis ? Sales eXchange ? 90

The Pipeline

there is still a condition that plagues sales, causing grief and lost revenues to companies across the planet. This comment was originally posted on Twitter. This comment was originally posted on Twitter. This comment was originally posted on Twitter. This comment was originally posted on Twitter. medicine 2.0,

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Top Lead Generation Statistics for 2018

Zoominfo

Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

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Revegy’s 2018 Year in Review Signals Strong Outlook for 2019

SBI

Organizations today are focused on strategically maintaining and growing revenue within key accounts, and Revegy is a critical tool to help large, global enterprises ensure their accounts are healthy and achieving the desired results - Mark Kopcha, CEO Revegy. Revegy helps you see the way to win.”. MEDIA CONTACT. Heather Graham.

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