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How to Create Sales Collaterals That Convert

Highspot

Who Creates and Distributes Sales Collateral? Collateral creation and distribution are a team effort. The entire creation and distribution workflow closely aligns with content governance, emphasizing regular updates, maintaining brand consistency, and tracking collateral usage.

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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! I knew a little bit about what he was building but I really just made a bet on the person.

Scale 73
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5 Ways to Build Up Customer Loyalty

Zoominfo

Provide Ongoing Customer Education and Training. This kind of ongoing education is particularly important in the B2B space, where products tend to be more multifaceted and are often updated with new features. We don’t simply refer to product training materials and educational content. Example of ZoomInfo’s knowledge center.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Skip Ahead: Newsletter distribution. Newsletter distribution. That being said, they keep your company’s brand in potential buyers’ minds on a regular basis, and CRMs play an important role in newsletter distribution. Incentives can be extremely lucrative when implemented correctly. Top-of-funnel metrics and adjustments.

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Remote Selling Viewpoints with Pam Dearen of @Bigtincan

SBI

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. .

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Quick and complete guide for sales teams: What to do, what not to do, plus sales coaching activities you can use right now

BrainShark

Skill and team development Sales coaching also builds communal, cooperative culture through peer learning (especially in remote and/or distributed sales forces) and contributes to their collective knowledge which raises the quality and ensures consistency across the board. The rules and rewards can be as varied as any other sales incentive.