Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Right after he registers, a welcome email is automatically distributed.

Case Study 237

Case Study Discount Webinar Metrics How To 237

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. With this in mind, there are a few ways businesses should consider digital-first trends in their support of marketers and sellers: Establish data-driven content strategies. Be flexible in how sales and marketing material is shared and consumed.

Trends 123

Trends Marketing Distribution Consumer 123

Sales and Marketing Management

MAY 10, 2020

One study released prior to the pandemic indicated that 63% of companies had remote workers; that figure has only skyrocketed this year. The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Encouraging the Team Through Changing Sales Climates.

Face-to-face 302

Face-to-face Lead Rank Lead Scoring Hiring 302

Sales Hacker

APRIL 9, 2020

Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing. C-Suite, CMOs, VP of Marketing). What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively.

Top of Funnel 96

Top of Funnel Sales Enablement Marketing eBook 96

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. This is the Problem.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

OutboundView

JANUARY 19, 2024

Selling to HR and have an inside sales function or are considering an inside sales function? When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team.

Case Study 36

Case Study Marketing Qualified Lead Outsourcing Services Study 36

Sales Management Plus -- SMP

FEBRUARY 13, 2024

SMP is a powerful distribution CRM system that can help streamline your sales and marketing efforts. They are easy to implement in SMP, but even if you’re not currently a user, distribution sales reps will appreciate the time these templates save. Download Your Templates Today!

Distribution 52

Distribution Case Study Webinar Metrics Follow-up 52

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. They act as the linchpin for agency growth, enhancing sales and cultivating an increasing client base.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

CommercialTribe

MAY 4, 2021

Fact: There’s a gap between the reality of who and where sales managers actually spend their time versus who and where sales leaders believe time should be spent. One sales leader who participated in our study quipped, “The whole thing is upside down. months is spent hiring and onboarding.

Top of Funnel 52

Top of Funnel Study Hiring Sales Process 52

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

Zendesk Sell

JANUARY 10, 2019

When you make content for the bottom of your sales funnel, you need to focus on quality rather than quantity. With the right content in hand, your sales team can do just that. That’s where content marketing comes in. The sales team knows the problems that customers face and concerns that potential customers have.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Lead411

APRIL 17, 2024

Mastering GTM Strategy: A Comprehensive Guide to Success The difference between skyrocketing success and stagnation might be a well-executed Go-to-Market (GTM) strategy. Grasping the Core Concepts of GTM Strategy: A GTM strategy, at its heart, is just a detailed plan for getting a service or product to market.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. Marketers Operating in the Dark.

Collateral 62

Collateral Marketing Tourism Travel 62

Alice Heiman

MARCH 12, 2024

A recent conversation between Alice Heiman and Scott Gillum on the Sales Talk for CEOs podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can’t afford to ignore. About Guest Scott is the Founder and CEO of Carbon Design, a Personality Based Marketing firm.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

DiscoverOrg Sales

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Fast-forward three years: How has gender distribution changed in 2019? The 2019 benchmark study looks at how gender is distributed: In the C-Suite. By Department.

Distribution 120

Distribution Decision Maker Study Enterprise 120

The Center for Sales Strategy

JULY 31, 2020

> The Ultimate Guide To Using LinkedIn Sales Navigator in 2020– Spotio. It consists of around 690 million users , with more and more organizations using LinkedIn marketing to network, connect, and sell every day. LinkedIn is playing a revolutionary role in B2B marketing. But what really is a Sales Navigator?

LinkedIn 91

LinkedIn Quota Distribution Networking 91

Selling Essentials RapidLearning Center

JUNE 14, 2019

Wholesale distributors are feeling urgency to change their sales models, a joint MDM/RLI research study shows. Many distributors have a field sales culture in markets where inside sales models may make more sense. Field Sales vs. Inside Sales. Only 1 percent are entirely inside sales.

Distribution 45

Distribution Selling Skills Lead Rank Lead Scoring 45

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Pipeliner

FEBRUARY 10, 2021

Advice about marketing a business online is rarely without a mention of content marketing, and for good reason. In an age where the consumer is more informed than ever before, the right content can be the difference between success and failure of marketing efforts. It is an arbitrary metric.

Top of Funnel 52

Top of Funnel Lead Rank Lead Scoring Case Study 52

Hubspot Sales

OCTOBER 18, 2023

Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. And five days away from his ham-distribution deadline, Dan said he didn't have a plan yet. So I told him, “Dan, I don't think distributing 500 hams is something you should wing.”

Hubspot 99

Hubspot Ideal Customer Profile Scale Distribution 99

Smooth Sale

OCTOBER 10, 2022

Attract the Right Job Or Clientele: 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. Gia Kessler provides our guest Blog, 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. How can your SaaS brand survive an extremely competitive market? SaaS products are intangible.

Lead Rank 78

Lead Rank Lead Scoring Strategy Account Based Marketing 78

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. You can distribute content directly to any segment of LinkedIn’s audience.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In order to drive results, social media marketing requires a detailed and comprehensive strategy. Today, the role of a social media manager is more important than ever.

Hiring 174

Hiring Social Media Media Distribution 174

Sales Hacker

JUNE 12, 2020

For many sales organizations, it’s been a challenging few months. As Scott Barker, Sales Hacker’s Head of Partnerships, put it in our recent webinar, “ Mastering the Transition to Digital Selling ”: There aren’t very many jobs where you’re put in an environment where you almost feel guilty for doing your job.

Lead Rank 77

Lead Rank Lead Scoring Marketing Qualified Lead Leads 77

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. It went from 3.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

LeadBoxer

JUNE 9, 2020

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. They just need a little help to develop their skills, and that’s where sales enablement comes into play. It’s not a new concept, just a new name.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Highspot

DECEMBER 19, 2023

The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. What Is a Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52