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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Time-decay attribution.

Lead Rank 236
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Subscribe here to get more information about training programs, events, webinars and special offers. Sales Management Certifications: For those inclined towards leadership roles in sales, certifications like Certified Sales Executive (CSE) provide an edge. Get event notifications, sales & marketing strategy & tips in your inbox.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Separate vlogs, product demos, webinars and other content into their own playlists to make your content more accessible. YouTube Analytics – a partner platform to Google Analytics – allows you to measure the success of your YouTube channel using a variety of performance metrics. Post consistently.

B2B 217
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. The channel features video tutorials, webinars, pro tips, and more! Google Analytics. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin.

Channels 220
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How to Use Email Marketing to Generate Leads for a Small Business?

BuzzBoard

You can implement strategies such as offering a free eBook, webinar, or discount coupon to incentivize clients to opt-in. Tools like Google Analytics can help track key metrics such as open rate, click-through rate (CTR), conversion rate, and revenue generated through email marketing.

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What Is Missing in Most Sales Proposals

Increase Sales

With website traffic, the desired results are easily tracked either through Google Analytics or other internal analytic programs. Sales Training Coaching Tip: CPanel is a great analytic tool that can be embedded on the backside of your website. In many cases, results can be linked to return on investment.

Proposal 174