The Beginner’s Guide to B2B Marketing Attribution Modeling
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Time-decay attribution.
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