Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
One marketing platform or sales enablement app? One insurance broker, attorney, banker, or consultant? Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. Talk to any software vendor, and they can’t wait to show you their cool software.
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