Marketing Networking PointClear Prospecting 
Pointclear
JUNE 6, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.
No More Cold Calling
NOVEMBER 21, 2013
You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28
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Pointclear
FEBRUARY 28, 2018
I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.
Pointclear
OCTOBER 24, 2011
Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing. Another major benefit is that our prospect development services provide thorough market coverage, a requirement that few companies are able to address successfully.
Pointclear
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.
Pointclear
APRIL 6, 2017
As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - There is no strategy in their market approach. Any interest in a short chat? 25 per name on the list.
Pointclear
JUNE 23, 2015
Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. I met with a prospect yesterday. They are not marketers either. They have four salespeople (implied overhead) and a fledgling distributor network. available buyers).
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