Allego
AUGUST 24, 2021
It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training.
Allego
APRIL 14, 2021
The era of rep-centric sales enablement has arrived—and it couldn’t have come at a better time. With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level. 1 Onboarding & Training.
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SBI Growth
AUGUST 14, 2018
Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.
Sales Hacker
SEPTEMBER 13, 2021
The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.
Highspot
JANUARY 7, 2020
Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for.
Anthony Iannarino
AUGUST 16, 2019
The world of sales and marketing has long recognized and spoken about “ value creation.” Some have become so dependent on a SME that they don’t even want to have a discovery meeting without having one with them. There is nothing wrong with having a subject matter expert as part of the sales conversation.
Highspot
DECEMBER 18, 2019
The sales kickoff, or SKO, is your go-to-market team’s annual strategy meeting. Sales Enablement Team: Build agenda and drive event execution. Sales Leadership: Approve agenda and all other major decisions. Marketing – Events: Support event execution and employee communications. Secondary stakeholders.
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