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How to Boost Your Credibility at a Trade Show

The Sales Heretic

A trade show is a challenging sales environment. You don’t have the natural advantages you have when talking with a prospect on your own turf. Your competition is everywhere. And all the exhibits look so similar. How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.].

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How Attendees can be Successful at Trade Shows

Don on Selling

Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. You may also pay extra fees to attend exclusive breakfast or lunch workshops. You may be able to squeeze in some extra work between workshops or the early mornings or late evenings.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Sales training programs are often like that — but they don’t have to be. The trick is knowing what training program and techniques to use. In this guide, we’ll dive deep into sales training and give you the information you need to choose an impactful course for your team, including: What is sales training?

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. He has hired and trained a team of 20 Digital Collaborator Champions to guide customers through the setup and management process. We actually started the virtual trade show before the pandemic. [6:33]

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

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Finding the Right “Touch” for Lead Generation

SalesProInsider

I’m a regular Saturday morning farmer’s market kind of girl. Mid touch marketing activities include efforts that get you in front of many people at once in a “live” way – not online. Activities or events which may be solely your own or joint seminars, networking events, trade shows, association meetings and such.

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Sales Training Advice: Key to Gaining Customer Loyalty in 2013

Customer Centric Selling

Sales Training Article: How to Build Customer Loyalty in the New Year By Geoffrey James, Inc. Create and market products that make it easier for your customers to sell to their customers. Trade shows and industry events are great, but attending a charity event where your customers will be present is even better.

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