Media PointClear Prospecting Tools 
Pointclear
NOVEMBER 8, 2017
In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?).
Pointclear
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. There’s a lot of controversy out there on the subject.
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No More Cold Calling
NOVEMBER 21, 2013
Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But investing in more lead-sourcing technology is not the answer, nor is inbound marketing or social media. percent were actually qualified.
Pointclear
OCTOBER 27, 2011
The book is broken down into three sections: Tools, Technology, Tactics. Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. “Social media prospecting works best when experts get involved.”
The Pipeline
MAY 13, 2011
Everyone thinks of social selling as a way to understand the prospect (it is), but it is also important to think about social selling in terms of your online persona. Twitter: Get the sales team following the mavens in your industry and retweet them, interact with them, and then teach them to connect with prospects. PointClear PD.
Pointclear
AUGUST 16, 2012
Click to start video at this point — Asked about the current debate between outbound marketing vs. inbound marketing, Dave advocates using a variety of tools based on needs and goals. People tend to position these and other kinds of prospecting or business development programs as either/or. I don’t like this kind of either/or.
Pointclear
AUGUST 11, 2015
I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer.
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