BuzzBoard
FEBRUARY 23, 2024
Social media marketing is one of the most effective tools at your disposal. Social media establishes a direct line of communication with local customers, enabling the creation of personalized small business marketing campaigns. A successful social media marketing strategy emphasizes monitoring campaign performance.
Zoominfo
MARCH 19, 2018
Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling generates 38% more new opportunities than traditional sellers.
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Zoominfo
JULY 18, 2022
Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.
Zoominfo
JANUARY 12, 2021
Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.
Sales and Marketing Management
NOVEMBER 19, 2018
A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. A successful media kit makes a good first impression on your potential collaborators. A media kit should be both informative and concise at the same time.
Sales 2.0
MAY 26, 2018
is telling you to go easy on the tools you use for selling but that’s the case. became synonymous with using technology to sell better. And you can use technology to sell better but you can also use it to sell poorly. The four most used tools in social selling can also be some of the biggest time wasters.
Zoominfo
APRIL 10, 2018
From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.
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